PPG Just Announced Its 2024 Color of the Year—See the Grounding Neutral Here

Many major paint brands have already announced their predictions for next year's trending paint colors. From moody blacks to restful blue-greens, it's clear next year is all about color. Leaning into that trend, while simultaneously embracing timeless neutrals is Glidden paint by PPG’s 2024 Color of the Year: Limitless.

The honey beige hue balances the power of a primary color with the essence of a neutral, creating a shade that acts as an anchor in interior and exterior spaces. “We are entering a new era of explosive creativity and change. Consumers are using color in even more unconventional ways than ever before and they need a palette that offers versatility to work with both new and existing decor,” Ashley McCollum, PPG’s color expert for the Glidden brand, said in a press release.

McCollum and her team believe that Limitless perfectly embodies a renewed desire to incorporate color in the home. But that doesn't mean the shade has no place in spaces that embrace minimalism—Limitless simultaneously acts as a grounding neutral that complements a range of décor styles. “Think of Limitless as a fresh and energizing take on a neutral. Limitless can be your main room color or act as an invigorating pop against warm or cool tones,” McCollum said.

Since the shade is so versatile, the brand's color experts recommend using it anywhere and everywhere inside and outside your home. The hue works on all four walls, accent walls, trim, and cabinets. But you can use it in unconventional places too, like on the ceiling or exterior of your home. Your options are truly—Limitless.